TANK provides more than 3 million trips across Northern Kentucky and Downtown Cincinnati, every year. This critical service connects neighbors to communities, employees to work and people across the region to the places they need to visit – from doctors’ offices and grocery stores to parks, restaurants, sporting events and many points in between.
Agency: Intrinzic
Art Direction: Sarah Fry
In 2018, TANK is making it easier than ever for people to ride the bus with the launch of Real-Time Bus Tracking. This new technology enables riders to know when exactly their bus will arrive. TANK needed a campaign to announce the launch of their new technology.
Deliverables:
• Integrated Media Strategy
• Media Planning
• TV Ads
• Outdoor Ads
• Radio & Audio Streaming Ads
• Targeted Digital Ads
• Social Media
Involvement:
• Conceptualized campaign overall look and feel
• Designed and executed visuals for audio streaming ads, Outdoor advertisements, digital ads and social media graphics.