Coney Island is one of the few places where generations of people have spent their summers, basking under this same sun and running carefree under these same stars, feeling the same, simple, unforgettable joy. With the addition of the new Typhoon Tower attraction, Coney wanted to revisit the brand architecture and nomenclature and ensure that visitors knew all that Coney has to offer. It also represented the prefect time to explore how to attract new customers and retain the magic memories Coney can offer.
Agency: Intrinzic
Art direction: Sarah Fry
Lead Designer: Megan Althaus
Deliverables:
• Brand Architecture study, brand Story, key message
• Develop brand identity and logo
• Develop brand toolbox including graphic assets, and conceptual graphic applications.
Involvement
• Assisted in conceptualizing overall look and feel
• Designed and executed collateral pieces
• Assisted in executing brand identity including logos and graphic assets.