JUMPER partnered with the Brandery, which is a nationally- ranked startup accelerator that leverages the expertise of the Cincinnati region, namely branding, marketing and design. Intrinzic and JUMPER collaborated together to build a brand that supported and elevated JUMPER’S products, with a goal to increase their probability of success in the active wear market.
Agency: Intrinzic
Art direction: Sarah Fry
JUMPER was founded by a former Army Ranger and an outdoor apparel designer who shared three common beliefs; basic everyday apparel should be great, move from your office to the outdoors as fast as possible and whoever has the most fun wins. When Intrinzic collaborated with JUMPER they had several successful product launches (undershirts, hoodies and sweatpants) on Kickstarter with a loyal consumer base ready for new innovations that were on the horizon. However, JUMPER was missing a robust brand position, strategy, messaging and visual identity that their consumers could strongly connect with.
Deliverables:
• Develop brand story and messaging
• Develop brand toolbox including graphic assets, key visual, and conceptual website and packaging applications.
Involvement:
• Conceptualized brand overall look and feel
• Designed and executed brand identity
• Designed concepts for packaging and website applications.